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Life Coach Los Angeles is for sale

If you’d like to buy this top rated / premium keyword optimized domain name for your Los Angeles life coaching business, please contact me using the form below.

Key stats and information:

This domain is four years old
There are 1,600 searches per month for ‘life coach los angeles’
There are established and rising annual search trends for the exact phrase ‘life coach los angeles’
The average online advertising cost (per click) in this market is $2.37

What is the market value of Life Coach Los Angeles dot com?

Domain names are very much like real estate in that they are:

a) worth what the market / demand decides they’re worth
b) valued in accordance to their keyword relevance and the market value within their particular industry

To give this some context, an ‘exact match domain name’ will have a significantly better chance of ranking no 1 in Google as opposed to a ‘broad match’ domain or even a simple company /corporate name.

Google LOVES domain names that are relevant to the exact search term. However, what we see with MOST businesses  is their web strategy tends to consist of this formula:

1) Register their company name (sensible, nobody is saying otherwise!)
2) Optimize their company website for terms relevant to their business
3) Wait for results and / or pay for online advertising

The reality is, exact match domains will – 99 times out of 100 – BEAT general company / corporate names.

The proof: If you perform a search on Google.com for the term “credit cards” the site in no 1 is CreditCards.com – which is out ranking the corporate giants such as Visa, Amex, Barclays etc. I could give 100′s of examples of this trend repeated, where the exact match domain name beats out competition for general domain names – but it is MOST visible when it comes to localized searches (i.e on a term like ‘family lawyer texas’ we see sites in the top spots that contain the search phrase ahead of sites that are company names).

I suppose, in a way, Google has little respect or regard for the corporate history or professional standing of a company name, it is more interested in relevance (after all, that’s what Google’s entire business is founded on!).

TIP: Did you know, if you buy adverts on Google (pay per click) – you can actually reduce the amount you pay per click if your domain name matches the search terms you’re paying for? To put this in context. If I’m paying Google for clicks on the term ‘Life Coach Los Angeles’ and my domain name is Life Coach Los Angeles – I’d be paying more per click than if my domain name was ‘SyngeryLifeCoaching.com’ (this is to do with something called Google’s quality score.

Estibot is an independent domain appraisal service. Its criteria for valuing an un-developed name (that is the pure value of the domain before it’s established a Google position or started driving sales to its owner).

Estibot’s current valuation of Life Coach Los Angeles dot com is: $540 (see this valuation here)

Estibot makes assumptions on the value of the domain name based on various data including the value of the market, the number of searches, the relevance of the domain name in relation to those searches and the average cost per click of advertising within the market.

Going back to the real estate analogy, when evaluating what a domain name is worth, there is really only one question to answer: “what is the value of a market leading domain name to my business?”

As I am not a life coach serving Los Angeles myself, I have no real insight in to the average value of a new client or your particular pricing models. All I do know is what our market research data reveals (below).

Life Coach Los Angeles: Online Market Research Data

Life Coach Los Angeles

The graphic above is live data taken from the market research website KeywordSpy.com (see the data in full here).

What it tells us is that:

It has recently been established that the websites ranking naturally (i.e not in the paid for advertising positions) from positions 1 to 10 receive traffic as follows:

Position 1 to 4 = 60% of all search traffic
Position 5 to 10 = 40% of all search traffic

The website ranked in the no 10 organic search position will actually receive MORE traffic than the no 1 placed paid for listing. This is, when you think about it, quite an incredible statistic and highlights the long term business value of exact match domain names, particular the domain names that produce the most highly relevant sales leads.

Owning the market leading, exact match domain name provides a sustained, long term new business acquisition generator. It is on this basis that we advise our clients to evaluate what they are prepared to pay for a particularly attractive domain name. We use this evaluation model:

1,600 searches per month divided by 40% at an average cost per click of $2.37 x 12 months = $18,201 in saved advertising costs per year.

Does this mean we’re asking $18,201 for this domain name?

No!

We’re asking for whatever YOU think the domain is worth to YOUR business.

We are a digital media company. We buy and sell online real estate as well as developing online marketing plans for our many clients (including Procter and Gamble, Mars, Nestle amongst others). We are not Los Angeles based life coaches so we NEED to sell this domain name to a suitable buyer. The longer we hold a domain name, the higher its price – as we push it further up the search engines and its age contributes to its search engine value. We have put the domain on the market to find a buyer for it. If you would like to own it – simply use the contact form below and advise us of your bid. We will handle ALL of the technical aspects in terms of transferring the ownership over to you or, if you’d prefer, we’ll actually manage and market the site on your behalf (at an agreed fee).

You do NOT need to do ANY technical aspects. You do not need to do anything to your existing site. Owning Life Coach Los Angeles dot com should be viewed as a marketing activity, designed to push you ahead of your commercial rivals in attracting new clients from the 1,600 people per month who are searching for the exact service as defined.

Make an Offer to Buy LifeCoachLosAngeles.com

PS: Wondering whether to take the plunge on this opportunity? Occasionally we are happy to agree terms on a leasing plan, allowing businesses to pay a monthly fee to lease a website from us on an exclusive basis (i.e all of the sales leads come to you and no other business in your sector).